Aviva Insurance Limited

PO Box 4 Surrey Street Norwich NR1 3NG
+44 (0)1603 622200
  • About Aviva

    Aviva Insurance Limited is one of the UK’s leading insurance companies, part of the Aviva group with 34 million customers Worldwide. Aviva Insurance has been in the insurance business for more than 300 years.  In UK commercial, the insurance market remains challenging for insurance brokers and customers, due to the ongoing economic conditions. Aviva Insurance are focusing on improving our processes to ensure Aviva provide commercial customers with insurance cover at an acceptable price.  Insurance brokers also recognised our excellent customer service by voting us Insurance Times General Insurer of the Year in 2012, for the second year running.  youTalk-insurance sharing Aviva insurance news and video.

Aviva announces new management structure and appoints Rob Townend as Managing Director of Aviva UK General Insurance


Aviva, the UK’s leading insurer, has announced that Colm Holmes, currently Chief Executive Officer of Aviva UK General Insurance, has been appointed President and Chief Executive Officer of Aviva Canada. He will also continue to lead Aviva’s Global Corporate and Specialty business.

Greg Somerville is stepping back from his role as President and Chief Executive Officer of Aviva Canada to become a non-executive director of Aviva Canada.

Rob Townend, currently Aviva’s UK Claims Director, has been appointed Managing Director of Aviva UK General Insurance.

In his new role Rob will report to Andy Briggs, Aviva UK Insurance Chief Executive Officer. Rob will focus on driving continued excellence in general insurance, particularly in product design, pricing, claims and underwriting to provide customers with the insurance that best protects them, their families, their business and the things they value. 

Phil Bayles will continue in his role as Managing Director of UK Intermediaries, taking on the additional responsibility for leading the trading strategy. Rob and Phil will work closely together to drive profitable growth for the general insurance business to maintain a strong market presence.

Patrick Tiernan, currently Aviva Chief Financial Officer of Global Corporate and Specialty, will move to the new role of Managing Director of Global Corporate and Specialty, UK and Europe. Leading this growing global business in the UK and Europe, he will be focused on large general insurance corporate and Specialty risk clients. 

Andrew Morrish, currently Aviva’s UK Motor Claims and Technology Director, will move to the role of UK GI Claims Director.

UK appointments are subject to regulatory and appropriate board approvals, and will become effective following a transitional period.

Andy Briggs, CEO UK Insurance, said: “Under Colm’s leadership, Aviva’s UK general insurance has gone from strength to strength. He has been responsible for driving strong growth in both revenue and profit, as well as achieving high customer satisfaction and developing new insurance products that help our customers manage the risks of everyday life. 

“These appointments reflect the quality and depth of our management team across Aviva. I’d like to thank Colm for his contribution to our UK business, and I look forward to continuing to evolve and simplify our UK business around the changing needs of our customers.”

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