Azur and ARAG in Smart Home tie-up for ‘emerging wealth’ customers


Azur Underwriting Limited, the Managing Digital Agent, has selected ARAG to provide both legal protection and home emergency assistance for its new Smart Home household product which is aimed at ‘emerging wealth’ clients and has been designed to help brokers compete with direct providers.

The Smart Home product is a comprehensive home insurance offering that the Azur broking community can access through the Azur Hub, a self-service platform built to automate quotation and policy issue, while significantly improving the user experience.

Smart Home now includes ARAG’s Family Legal and Home Emergency policies as standard, giving clients access to digital legal tools, telephone advice and protection against the costs of common legal problems, like employment disputes and tax investigations, as well as cover for home emergencies.

“Smart Home was designed to be a comprehensive household insurance solution for our broker community to offer to their emerging wealth clients.” comments Kate Wells, Managing Director at Azur. “So, we have to make sure that it includes the very best legal expenses insurance and home emergency cover available.”

“Providing support for things like identity theft, that dovetails neatly with our Personal Cyber cover, made ARAG an obvious candidate, and their reputation in the mid and high net worth markets is very strong.”

A key feature of the Azur Hub is that it allows brokers to quote and bind quickly, helping them to compete against direct writers.

“I think Azur is offering brokers something genuinely different and it’s great to be a part of that.” adds Andy Talbot, ARAG’s Head of Sales. “We’ve enjoyed a lot of success with both our fellow MGAs and market disruptors in and around the insurTech sector, and I think the secret to that has been ARAG’s flexibility, not just in how we configure products to suit particular types of client, but also in adapting how we can deliver the service.”


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