Best Global Brands 2019 Rankings: Allianz becomes number one

Allianz becomes number one insurer and brand value rises 12 percent
Allianz has become the Number One insurance company in the Interbrand Best Global Brands 2019 Rankings, with the Allianz brand value increasing from $10.8bn in 2018 to $12.1bn.
Serge Raffard, Group Strategy, Marketing, Distribution Officer, Allianz SE: “We are proud to become the number one insurance brand – a sign of our strategy and transformation in action. The headline of our strategy is Simplicity Wins. Our increased brand value reflects a more relevant, consistent, global brand, transforming to fewer, intuitive products and services and rebalancing the business to high demand and profitability areas.” “This is just the start. We continue to strive to outperform not only the industry, but top global brands in enabling our customers to move on and up. This is a key element to create the pull for our products and services. At the same time, we need the highest net promoter score to ensure our customers get the best experience.”
Christian Deuringer, Head of Global Brand Management, Allianz SE: “From entering the top 100 table in 2007 to becoming the number one insurance brand globally in 2019 at rank 43, it‘s exciting to reach our first milestone. But there’s more to come. We will keep building our brand, leveraging unique insights and working together with our customers to provide an even better experience, while investing in sustainable, innovative partnerships like Formula E to increase our presence and relevance in customers’ lives.”

Allianz Insurance is one of the largest general insurers in the UK and part of the Allianz Group, a leading integrated financial services provider and the largest property and casualty insurer in the world. The mission of Allianz Insurance is to be the outstanding competitor in our chosen markets by delivering products and services that our clients recommend, being a great company to work for and achieving the best combination of profit and growth. We aim to achieve this by putting the customer at the heart of everything we do.
Allianz is able to offer customers a wide range of products and services including home and motor and commercial insurance with full range of products and service for sole traders' right up to large commercial organisations. Allianz Insurance employs over 4,500 people across a network of 20 offices in the UK and the company’s Head Office is situated in Guildford, Surrey. Our heritage and financial strength help make Allianz what it is today; a safe and trusted partner. Over 40 FTSE100 companies partner with Allianz. youTalk-insurance sharing Allianz Insurance news and video
Allianz recent acquisitions – A message for brokers from CEO Jon Dye
- 2 Dec 2019
- 2 Dec 2019
- 27 Nov 2019
- 26 Nov 2019
- 25 Nov 2019
- 21 Nov 2019
- 18 Nov 2019
- 14 Nov 2019
- 11 Nov 2019
- 11 Nov 2019