Allianz appoints new Managing Director for Personal Lines


Allianz Holdings has today announced the appointment of Serge Raffard as the new personal managing director, following the recent news that Steve Treloar has decided to leave the business to pursue new opportunities. Serge will join at the beginning of July and report to Colm Holmes, chief executive of Allianz Holdings.

Serge Raffard has been with Allianz since 2018 and is currently the group strategy, marketing, distribution officer and prior to this he was group strategy officer. In his time at Allianz, he has successfully led the development and roll-out of the company strategy and pushed the Allianz brand to become the world’s number one insurer in Interbrand’s Best Global Brands Ranking. Prior to joining Allianz, he worked at a number of other companies including MetLife, McKinsey and JPMorgan.

Commenting on his appointment, Colm Holmes CEO of Allianz Holdings, said: “Serge is a fantastic addition to my leadership team and I have no doubt the expertise and experience he has brought to Allianz will aid our future success. His significant insight, knowledge and successful campaigns engaging with Allianz customers globally as well as in the UK will be an asset to us. Serge has also led both the digital marketing and behavioural economics teams for Allianz Group and is passionate about delivering an exceptional customer experience. His expertise means he’s in an excellent position to ensure we remain one of the best loved customer focused brands in the UK and maintain our position as a leading personal lines insurer.”

Serge Raffard added: “It’s a real privilege to be asked to lead this business and build on the success it has achieved over the many years. I’m extremely passionate about always doing what is right for our customers, having a trusted brand and ensuring we have empowered and motivated people. In the UK, we’re incredibly fortunate enough to have all three and I look forward to working with Colm and the rest of my new colleagues to ensure we continue to go from strength to strength.”

Serge’s appointment is subject to regulatory approval.

Authored by Allianz


About Allianz

Allianz Insurance is one of the largest general insurers in the UK and part of the Allianz Group,  a leading integrated financial services provider and the largest property and casualty insurer in the world.  

The mission of Allianz Insurance is to be the outstanding competitor in our chosen markets by delivering products and services that our clients recommend, being a great company to work for and achieving the best combination of profit and growth. We aim to achieve this by putting the customer at the heart of everything we do. 

Allianz is able to offer customers a wide range of products and services including home and motor and commercial insurance with full range of products and service for sole traders' right up to large commercial organisations.  

Allianz Insurance employs over 4,500 people across a network of 20 offices in the UK and the company’s Head Office is situated in Guildford, Surrey.  Our heritage and financial strength help make Allianz what it is today; a safe and trusted partner. Over 40 FTSE100 companies partner with Allianz.  youTalk-insurance sharing Allianz Insurance news and video


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