Sky hopes to disrupt home insurance marketplace with launch of smart home protection

Sky-Protect-equipment

Sky has announced (2 May 2023) the launch of an innovative smart home protection service, offering customers comprehensive home insurance and smart home tech (worth £250) that work together in one simple app.

Statement from Sky:

In a unique combination, Sky Protect will let customers insure their homes and keep an eye on them, helping to spot small problems before they become big ones.  

The Sky Protect Smart Home Insurance package is underwritten by Zurich Insurance and features a suite of smart home tech products including a video doorbell, indoor camera, leak detectors, motion sensor and contact sensors, all accessible via the Sky Protect app. The package is designed to give peace of mind, with the reassurance of Defaqto rated 5* insurance, home emergency cover which includes access to trusted tradespeople, as well as legal and cyber cover as standard if things do go wrong.

Sky has a successful history of market disruption and growth through innovation, and Sky Protect is the latest product to join its strongest portfolio ever across TV, broadband, mobile, streaming, and now home insurance. The home insurance market in the UK provides a major opportunity for Sky as it continues to diversify and ensure its long-term success.  

Stephen van Rooyen, Chief Executive Officer, Sky UK & Ireland and Chief Commercial Officer, Sky Group, said: “At Sky we have a heritage in entering new markets and shaking them up, and we’re about to do the same with home insurance. We already make people’s lives easier at home through our TV, broadband and mobile services and with Sky Protect, we’ll be able to take the pain out of home insurance. From a simpler quotation process, to value you can see every day, to great tech, all working together in the Sky Protect app. We believe people deserve better when it comes to home protection – so we’re going to give it to them.”

Tim Bailey, Zurich’s UK CEO, said: “Zurich is already developing new digital products and services to meet the evolving needs of our customers. This new partnership combines Zurich’s expertise and trusted insurance brand with Sky’s technology and significant customer reach, to help more people better protect their homes. By combining smart home technology with insurance, Sky Protect aims to prevent losses and provide financial peace of mind, should the unexpected happen.”

Protect your home from your phone

Research from Sky shows that over a quarter (27%) of those polled are considering purchasing new smart technology this year. A over a third (38%) of people cite the reasons for this as making them feel safer when away from home, allowing them to protect their home from intruders (33%) as well as increasing energy efficiency and saving money (28%).

With everything easily accessible in the Sky Protect app, customers will be able to see their Smart Home Insurance working for them every day, not just when needing to make a claim. Whether it’s viewing their insurance policy, checking the feed from their indoor camera or video doorbell camera at any time, or getting access to recommended home emergency help.

As well as being able to check on their home anytime through the app, customers will also get automated alerts via the app, and nominated emergency contacts will get SMS alerts for leak alerts, providing added peace of mind.  

Drama-free set up

Easy to set up and install, simply download the Sky Protect app and follow the simple step-by-step videos for each device. 

Value packed smart home insurance 

Sky Protect smart home insurance offers customers the full smart home tech bundle worth £250, alongside insurance cover at a fixed price for 24 months.  With no admin fees if customers need to make changes to their policies and, secure cloud storage for the home tech devices, as well as insurance extras such as home emergency, cyber and legal cover are included as standard.

Sky Protect Smart Home Insurance for the whole home:

  • Video doorbell – streaming 24/7 with in-built speaker and mic that allows them to see and talk to visitors, from anywhere
  • Indoor camera – continuous live stream, with in-built speaker and mic, as well as alerts to the app when the camera senses movement or hears a loud noise
  • Motion sensor and two contact sensors – send alerts when they sense unexpected movements or if a window is opened when it shouldn’t be
  • Three leak detectors – beeping alarms and alerts to your phone as soon as unwanted water is detected,
  • Home Emergency Cover – which includes access to trusted tradespeople
  • Buildings & Contents insurance or just Contents cover
  • Family Legal Assistance
  • Cyber Assistance Cover
  • 24-month fixed price policy (provided cover remains the same)
  • Keeping you protected easily with secure cloud storage, automatic home arm systems, and a UK based support team
  • Recordings stored safely in the cloud

Providing customers with quality and comprehensive insurance, Sky Protect Smart Home Insurance building and contents cover is underwritten by Zurich. Family Legal Assistance and Cyber Assistance Cover is provided by Amtrust Europe Ltd and Home Emergency Cover is provided by Inter Partner Assistance.

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