Over 30 insurance firms sign up to 'Insurance Day of Giving'


More than 30 insurance firms have committed to take part in the Insurance Day of Giving on Thursday 8th November. Part of Alzheimer’s Society’s Insurance United Against Dementia campaign, the day will bring together companies and individuals from across the sector, raising funds for crucial research and building greater awareness of dementia.

Firms already signed up and taking part in the Insurance Day of Giving include, The AA, A Plan, Action 365, Admiral, Ardonagh Group, Aston Lark, Autonet Insurance, Aviva, Bollington, Carole Nash, Covea, CNA Hardy, Crawford & Company, The Chartered Insurance Institute, Ecclesiastical, Freedom Brokers, JLT Specialty, Minton House Group Ltd, PIB, Pukka Insure, QBE, R10, Stackhouse Poland, Touchstone Underwriting, THB Group and Zurich

Phil Bayles, Aviva and IUAD Board Member, said: “With one person in the UK developing  dementia every three minutes, the condition affects nearly half of us either directly or through a loved one. Through the Insurance United Against Dementia campaign, we have the opportunity to change this. I’m delighted to see IUAD going from strength to strength, and by uniting on 8 November, we can all be a part of this remarkable campaign, demonstrating just how powerful we are as an industry. We have the capacity to make a lasting and positive impact on society, so sign up, and be a part of something special.”

The Day of Giving is even uniting industry competitors – with brokers Aston Lark and PIB Insurance both taking part. Those taking part are hosting a range of fundraising activities, to raise awareness of dementia and taking to social media to promote their efforts. From sweepstakes to quiz events, it is easy to get involved and various competitions will take place throughout the day, with prizes to be won.

Jeremy Hughes, Chief Executive of Alzheimer’s Society, said: “People with dementia tell us that when businesses gain a better understanding of dementia and its challenges, and take action, it can make a huge difference to their lives. By uniting with Alzheimer’s Society through our Insurance United Against Dementia initiative and taking part in the Insurance Day of Giving, the sector is leading the way in tackling stigma and empowering people affected to live the lives they want, and funding our world-leading research to improve care and ultimately find a cure.”

Lorraine Brown, a former mental health professional whose diagnosis of dementia at the age of 61 cost her job, her marriage, and her home, said: “As an Alzheimer’s Society ambassador, I know what a difference even the smallest changes can make. While we do more to make our society dementia-friendly and tackle the stigma and isolation so many people feel, it’s also so important to fund research. So I thank Insurance United Against Dementia for all they are doing to help Alzheimer’s Society and encourage everyone to sign up to Insurance Day of Giving.”

The Insurance United Against Dementia campaign is an Alzheimer’s Society initiative championed by leaders from across the insurance sector who have joined the Society’s movement to raise awareness and change the lives of people with dementia, including helping make businesses dementia friendly and raising £10 million across the next five years for vital dementia research.

The Insurance Day of Giving will take place on Thursday 8 November. It is easy to get involved by making a personal or company donation to the team Just Giving page, or by running a fundraising event at your office (visit https://www.justgiving.com/teams/iuadday and click join the team).

If you or your business would like to take part in the Day of Giving, or you wish to pledge your personal support, please contact the IUAD team on iuad@alzheimers.org.uk or visit www.alzheimers.org.uk/iuad