Marsh launches digital broker platform for affinity marketplace


Marsh has announced the launch of Bluestream™, a cloud-based digital broker platform for the affinity market. Bluestream will provide Marsh’s affinity clients a new, streamlined way to offer insurance products and services to their customers, contractors, and employees.

Bluestream seamlessly integrates with clients’ existing digital channels and user experience, and it will be open to and connect with the global insurance marketplace through application program interfaces (APIs). This will enable clients to easily choose and scale the insurance program that best meets the needs of their customers, contractors, or employees in each geography, while maintaining a consistent global experience. Bluestream will also provide clients with advanced reporting and analytics on their insurance programs, and access to emerging technology services such as blockchain and machine learning.

Marsh is currently accepting beta clients for Bluestream and expects to scale the platform to its broader client base in 2019.

“Bluestream is an innovative, scalable platform that can provide our affinity clients with new insurance solutions,” said John Drzik, President Global Risk & Digital, Marsh. “While the platform can serve our clients in all industries, it’s particularly relevant for global clients in digitally advanced sectors as well as digital native organizations like sharing economy companies.”

Unique aspects of Bluestream include:

  • Embeddable user interface (UI) and APIs that allow Bluestream to seamlessly blend into a client’s user experience and extend their brand.
  • A configurable and secure platform where clients can easily choose a single insurance provider or multiple insurance providers to quote, bind, and issue policies.
  • Self-service analytics dashboard to measure, benchmark, and analyze their insurance program’s performance and make informed decisions on how to grow and develop the program.
  • Access to a flexible payments engine and customer service capabilities with the ability to integrate a growing set of emerging technology services such as certificates of insurance on the blockchain and chatbot assistants using artificial intelligence.

“The new economy is forcing organizations to rethink how they interact with customers who more than ever expect on-demand, individualized, and intuitive digital experiences,” said Sastry Durvasula, Chief Digital Officer and Chief Data & Analytics Officer, Marsh. “With Bluestream, we are using cutting-edge technology and advanced analytics to help our clients enrich their customer relationships and grow their business by delivering insurance in a whole new way.”