London Market launches first ever campaign to tell its story


The London Market Group (LMG) today announced the launch of its first ever campaign to promote London as the world’s insurance hub, providing buyers with a clear case for coming to London for solutions to the risks they face. With three days of events based around Leadenhall Market, the campaign aims to present London’s unrivalled credentials as the market for insuring risks and, should disaster strike, getting clients back on their feet as swiftly as possible.  credentials as a market.

Andrew Horton, CEO of Beazley and sponsor of the promotional workstream, said: “The London insurance market has played an essential role in enabling people to realise their ambitions for centuries, but we have not always articulated the benefits of doing business in London as clearly as we might.  With increasing international competition, we need to tell our story.

“And it’s a story worth telling. We have something here that is truly unique. Only London can seamlessly bring together the breadth of expertise and depth of resource needed to address the universe of risks that today’s decision makers are facing.

“This launch is designed to energise and enthuse the 52,000 people who work for London Market businesses. They are the market’s best ambassadors and we want them to feel pride in working in this unique place and be equipped to tell London’s story confidently and consistently. In 2018, we will aim to take the campaign further afield.”