Howden strengthens its care proposition with the acquisition of care home insurance services and Primecare

Howden has today announced the acquisition of Brighton-based Care Home Insurance Services (CHIS) and PrimeCare, both market-leading brands of PrimeCare Insurance Services Limited. The broker is a well-known specialist in the provision of insurance to the care sector. This acquisition brings further strength to Howden’s existing care team, which offers the full range of expertise across the entire sector.

PrimeCare is led by David Waters, a widely recognised industry expert in the care insurance sector. Established by David in 1997, PrimeCare specialises in providing insurance and risk management services to the care sector, with 3,000 care home, domiciliary care and similar care providers on their books, it is also the preferred insurance partner to many large care associations.

Howden CEO Adrian Colosso commented: “The UK care sector poses many challenges for clients operating within it. We are growing our capability across the entire sector, bringing broader expertise, enhanced risk management capabilities, scale and leverage to our combined existing and future clients, helping them to manage the multitude of risks they face, whether they run a care home, a domiciliary care agency, or any other type of care business.” He continued “CHIS and PrimeCare have an enviable reputation within the sector and they are a welcome addition to Howden as we aim to be the broker of choice for care providers.”

David Waters commented “The success that we have achieved over the past 18 years has centred on the team’s knowledge, professionalism and personal approach; it was vital that in joining another broker we didn’t lose any of that. Howden’s values and approach are closely aligned to ours and I’m excited to be part of such a dynamic and client-focused group.

With access to Howden’s distribution network and expertise in other product lines, we can enhance our offering to existing clients whilst having the scale to further build our client base.

We will jointly be able to enhance and develop our existing insurance markets as well as seeking out new opportunities for the benefit of all our clients.”

David’s team will join Susan Lee, James Ramira and John Whittlestone who joined Howden in September last year to establish Howden Care. Susan will continue in her position as Managing Director of Howden Care, with David as Chairman.