Aviva’s digital expertise stands out for brokers, says GlobalData


Aviva remains the dominant insurer for brokers’ perceptions of “best in class,” especially in the digital categories, according to GlobalData, a leading data and analytics company.

Brokers, from a range of business sizes within the commercial insurance space, provided Aviva with excellent reviews – naming the insurer as the best, from business experience, across nine out of ten categories in GlobalData’s 2018 Commerical Broker Survey. The survey included questions asking brokers to assess insurers on service, digital capability, and product range.

Ben Carey-Evans, Financial Services Analyst at GlobalData, comments: “It is particularly evident how strong Aviva fared in the digital-focused categories, with its highest shares coming in online support (48.2%), extranet sites (38.4%), and e-trading (35.2%).

“Aviva has been proactive in investing in its digital side and forming tech partnerships in recent years, with examples including its Aviva Broker website, while its Aviva Digital Garage has formed a range of insurtech partnerships.”