Absolute Military launches HM Forces personal accident policy


Absolute Military is a Specialist Military Insurance Broker with a team who have decades of experience in providing Insurance solutions for Military personnel and the wider military family.

Absolute Military are launching (24 January 2023) their new and innovative Personal Accident policy for Military personnel and their families, bringing to market a creative solution that is lived experience informed and offers, risk-based pricing, the ability to flex cover and all at a price that is going to challenge the status quo.

Johnny Timpson OBE (Non-Exec Chair of Absolute) summed it all up, “we are determined to improve choice and value, offer highly competitive pricing, and most importantly, further support Military personnel and families by providing access to financial wellbeing tools and education through our team and partners MoneyHelper and Turn2Us”.

“Our underwriting partners at Healix Insurance have been outstanding in providing their support”.

Phil Denman, MD Healix Insurance commented that “the innovation and drive demonstrated by the team at Absolute combined with the compelling proposition made this a natural fit for our new MGA business, we are excited about further initiatives planned for launch over the next few months”.

Steve Anderson, Managing Director said “I have been determined to bring to market a policy that fairly balances the risks being faced by military personnel and the cost of offering such cover. The cost-of-living crisis and the Regulator's expectations on providing and demonstrating fair value has been core to our thinking and we are delighted with the outcome”.