The Chartered Insurance Institute

20 Aldermanbury, London, EC2V 7HY
+44 (0)20 8989 8464
http://www.cii.co.uk
  • About CII

    The Chartered Insurance Institute (CII), the leading professional body for the global financial services profession, exists to promote higher standards of integrity, technical competence and business capability. With over 115,000 members in more than 150 countries, the CII is the world's largest professional body dedicated to insurance and financial services.

     

    Our membership covers all disciplines within the insurance industry (claims, broking, underwriting), those working in the life and pensions sector, the mortgage advice market and financial advisers (under the Personal Finance Society brand).

     

    Our Royal Charter requires us "to secure and justify the confidence of the public" in our members and in the insurance and financial services sector.

CII: 5 Things to know about the CII’s Insurance MADE SIMPLE initiative (video)

When it comes to insurance there is clearly a lack of understanding and trust amongst consumers. Independent research carried out for the CII showed three-quarters of consumers’ online conversations about motor, home and travel insurance during a 12 month period related to poor communication and a lack of comprehension on the part of the customer.

Although it’s tempting to simply blame customers for ‘not reading their policy,’ the market would do well to accept that the lack of transparency and complexity exhibited is a contributing factor to the negative perceptions that exist.

Insurance is complex and there is a clear customer demand for a trustworthy source of information that’s free from commercial influence. This is what drove us to develop www.AskCiindy.com.