Insurance information everywhere – What to read, what to read, what to read…
If clients don’t like or are uninspired by the headlines you give your insurance marketing material they will not read your content no matter how wisdom laden and clever it is.
I couldn't help but be slightly surprised by the recent Allianz research that revealed that 66% of UK SME’s don’t know about the existence of Directors’ and Officers’ management liability insurance protection (hats off to Allianz for identifying this).
RSA has publically committed itself to becoming the world’s first truly social insurer, but what does that actually mean? What can our customers and partners expect to see from us, and how do we plan to do it?
Let’s face it generation Noughties or to put it another way ‘generation mobile’ are hard-wired to the digital age; they were born in the midst of it after all. They know no different. To them the Digital Age is just normal (get over it), it’s how they roll…
For them swiping at a screen and not getting a response is just plain weird. Say the word tablet and they don’t automatically think ‘medicine cabinet’, they think iPad.
It’ll come as no great shock to those that know me that my intimate knowledge of FCA rules that apply to UK based insurance brokers is fairly sketchy.
That said, over coffee and Biscotti with a good friend of mine recently who is ‘in the know’ on such matters, he mentioned that insurance brokers, as regulated businesses, are required to maintain a business ‘risk register’.
I recently read an article that claimed 40% of Twitter accounts are dormant and inactive. Being a curious type I thought how this might apply to UK based insurance brokers and their use of Twitter.
My quick-fire desktop assessment revealed that there are a considerable number of insurance broker Twitter accounts that are not being updated, seemingly forgotten about.
Our thoughts were fairly well justified when we received their Request for Proposal (RFP) document. The accompanying data they supplied p
At a breakfast seminar at the Old Lloyd’s Library on the use of Social Media in the general insurance last week, the first presenter asked the 100 or so delegates assembled…
‘Can I have a show of hands please, how many people in the audience are on LinkedIn?’
All hands duly shot up skyward.
