The Chartered Insurance Institute (CII), the leading professional body for the global financial services profession, exists to promote higher standards of integrity, technical competence and business capability. With over 115,000 members in more than 150 countries, the CII is the world's largest professional body dedicated to insurance and financial services.
Our membership covers all disciplines within the insurance industry (claims, broking, underwriting), those working in the life and pensions sector, the mortgage advice market and financial advisers (under the Personal Finance Society brand).
Our Royal Charter requires us "to secure and justify the confidence of the public" in our members and in the insurance and financial services sector.
Chartered Insurance Institute refreshes brand in support of new strategy
The Chartered Insurance Institute (CII) has today launched a new visual identity which unifies all previously separate brands as a visible mark of a united profession.
The new logo is a contemporary version of its original coat of arms, which was granted alongside the Royal Charter to “secure and justify the confidence of the public”. It embodies the united profession that the CII serves. Each major class of business is represented. The United Kingdom is shown by the lion and unicorn, both of which have fish scales symbolising international trade.
The group will also adopt a new tagline 'Standards. Professionalism. Trust.' in place of the original Latin. The public will also see the brand through corporate and individual Chartered status marks.
Sian Fisher, Chartered Insurance Institute CEO, said: “Our strategic manifesto set out an ambitious programme for change. But our heritage is a vital part of the picture, particularly for the public. We were established over a century ago with a focus on public interest, and now more than ever, the public needs to be able to trust in professional standards delivered consistently."
The Chartered Insurance Institute launched its Strategic Manifesto in November 2016, outlining its core purpose to build public trust in insurance and financial planning.
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