With a 300-year heritage, RSA is one of the world’s leading multinational insurance groups. Today, RSA employ around 23,000 people, serving 17 million customers in around 140 countries. While RSA's origins lie in London, RSA is a global company with businesses in both mature and emerging markets. RSA have major operations in the UK, Ireland, Scandinavia, Central and Eastern Europe, Canada, Asia, the Middle East and Latin America. youTalk-insurance sharing insurance news and video.
Making insurance human is a tough job — but someone’s gotta do it!
On one side of the fence we have customers, some of whom know nothing about insurance and just want a simple, efficient online journey. On the other side of the fence we have underwriters and regulatory teams — people well-versed in insurance and who live and breathe our industry terminology.
As content designers, it’s our job to create content that’s easily understood and digested by our customers, but also communicates what the business needs it to. Sometimes this means having some challenging conversations and presenting compelling evidence from user-testing. At other times it’s much easier to suggest improvements. Here are some of the principles my team use to keep our content as accessible as possible.
To read the full article from RSA, click the link below….
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