SunLife and Brightside partner to offer new home proposition

Brightside is delighted to announce the launch of a new five year affinity deal providing a new Home Insurance offering for SunLife customers. The new product forms part of SunLife’s GI product range offering consumers affordable and straightforward building and contents insurance.

Brightside has an expertise in developing sustainable partnerships with organisations that are looking to grow by providing the best possible outcomes for consumers. This partnership is just the latest step in Brightside’s new growth strategy.

Des O’Connor, Chief Commercial Officer, Brightside Group said:

“At Brightside we want to partner with organisations that share our commitment to delivering the best possible outcome for customers. With a significant customer base and a real desire to make straightforward products, SunLife is a perfect match. Their new range, which focuses on being straightforward and affordable, is a natural fit with Brightside where simplicity and choice lie at the centre of what we do.

“We are excited to be working with SunLife to deliver products that protect people’s most treasured and valuable asset - their home. It is important that consumers recognise the value of insurance and feel they have a range of options. Supporting new entrants to the general insurance market is a great way of encouraging choice and competition.”