Apprentice helps local insurance broker get social

Like most teenagers, Liam Benson thought insurance was boring…until he landed a job at Bennett Christmas Group in Burgess Hill.

Now the 19-year-old apprentice is in the thick of developing and implementing the firm’s social media marketing campaign - and he’s loving every minute of it.

“Before I joined Bennett Christmas I didn’t have a clue what insurance brokers did, to be honest,” says Liam. “It’s something most young people know nothing about and the perception is it’s boring, so I was really surprised when I got here. It can be as exciting as you want to make it.”

Liam, who lives in Burgess Hill, West Sussex and is completing a Level 3 Diploma in Creative and Digital Marketing through the training organisation Creative Process, is responsible for implementing the Bennett Christmas’ digital strategy. His tweets, posts and blogs have thousands of followers and from speculating on how much it costs to insure the real Downton Abbey to whether intelligent kitchen appliances could be used to steal your car, broking and underwriting have proved anything but dull!

“Liam is the first apprentice the firm has hired,” said Bennett Christmas chief executive Mark Bennett, “but his enthusiasm and creativity have been tremendous.

“We knew social media was going to be crucial to the success of our new websites www.bennettchristmas.com when we launched them late last year. The sites are full of really relevant and up-to-date advice and information that we wanted to get out to customers and other brokers. Using Facebook, Twitter and LinkedIn was the best way of publicising this information but we are also using these networks to build relationships with clients – particularly the younger generation. That’s especially important for professional services firms like ours because people need to feel they know you and trust you, so they can turn to you when they need you.”

For Liam, who works closely with the firm’s marketing agency Creative Pod, it’s been an eye opening four months and he’s already been told a full-time job is waiting for him with Bennett Christmas when he finishes his course later this year.